JOE SINKWITZ

Popularly known as Cygnus or @CygnusSEO which is his twitter handle, Joe Sinkwitz is regarded as one of the most influential online media experts. At present Joe holds the designation of the Chief of Revenue at CopyPress. He is keeping a close eye on how search methods have evolved over the years and making sure that the outreach products and contents on offer are well ahead of the common masses. Some of the niches where Joe’s skill and expertise are noticed include social media marketing, copywriting, lead generation, link building, interactive marketing, creative strategy, angel investing, SEO copywriting and auditing.

Joe boasts 11 years of glorious career in which he has penned down quite a few useful books on content and SEO. One of his earlier books was ‘Selling the Virtues of Interactive Content, a How-to for Agencies’. This book was published back in the January, 2007 and it discusses about the ways agencies can tackle objections from clients while selling interactive content to them. With the success of this book, Joe didn’t look back anymore and continued to come up with informative and insightful books. His book on ‘Lateral Vs Traditional SEO’ was highly acclaimed among SEO professionals as it was written from editor’s perspective to bring an end to the age-long controversy between ‘black hat SEO’ and ‘white hat SEO’ concepts in SEO community.

‘Stop Questioning Negative SEO’ is another book framed by Joe and as the title suggests it exhibits the lack of logic among those who opine negative SEO is far from being a possibility. Apart from being the author of these books Joe is also an invited expert at SEOkoberfest from 2009 till date. In the marketing and advertising industry, Joe Sinkwitz has a total of 11,853 colleagues in about 1,125 companies situated in 56 countries and over the course of the past 12 month 5,205 executive movements have been recorded.